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Since 1997 Rich Dad Poor Dad has been inspiring and educating the world. Now the #1
Personal Finance book of all time, Rich Dad Poor Dad is Robert's story of growing up with two dads — his
real father and the father of his best friend, his rich dad — and the ways in which both men
shaped his thoughts about money and investing. The book explodes the myth that you need to
earn a high income to be rich and explains the difference between working for money and
having your money work for you.

RICH DAD POOR DAD

The #1 Personal Finance book of all time Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

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RICH DAD'S CASHFLOW QUADRANT

Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free. This book will change how you think about jobs, careers, and owning your own business and inspire you to learn the rules of money that the rich use to build and grow their wealth.

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RICH DAD'S INCREASE YOUR FINANCIAL IQ

Many of our global economic problems started in 1971...when President Richard Nixon took the U.S. off the gold standard. Throughout history, when a government went off the gold standard, an age of turbulence began. This is why financial intelligence is more important today than ever before. In a world of financial turbulence, your best asset is financial IQ.

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Best Sellers

Rich Dad

Rich Dad Store

Mente Millonaria Bundle

Regular price: $19.99
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Sale price: $19.99
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Rich Dad

Rich Dad Store

Escuela de Ricos Bundle

Regular price: $19.99
Regular price
Sale price: $19.99
Unit price: per

The Best Way to Learn About Money, Investing & Escaping the Rat Race For Families, Kids, and Adults

Let customers speak for us

from 2512 reviews

Purple bible at your fingertips

I’ve really been enjoying the Rich Dad 365-Day Perpetual Calendar. It’s just a simple, daily reminder to stay focused on your financial mindset and goals. The messages are quick and easy to read, but still give you something to think about. I like that it’s not overwhelming; just a nice little nudge each day. Plus, since it’s perpetual, you can keep using it year after year.

N. Mahoney

04/24/2026

Rich Dad 365-Day Perpetual Calendar

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I absolutely love Rich Dad games! They’re not just fun—they’re incredibly eye-opening when it comes to understanding money, investing, and financial freedom. The gameplay is engaging and really challenges you to think differently about income, expenses, and building wealth.

What I appreciate most is how practical the lessons are—you can immediately apply what you learn to real life. Whether you’re new to personal finance or already on your journey, these games make learning both accessible and enjoyable.

Highly recommend for families, entrepreneurs, or anyone looking to improve their financial mindset. It’s a game that truly pays off beyond the table!

Gwen Stauffer

04/23/2026